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A long time ago, I wrote an article for the local Chamber of Commerce
publication discussing how Silver Oak Winery had such a strong brand
for its Cabernet that it did not want to use it for its Merlot. The
article can be found here:
http://www.mcclimanlawfirm.com/pdf/June.2004-ICC%20Article.pdf
Recently,
Nissan has done something similar with its Datsun brand. For those of
you who are old enough to remember...
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