International Bar Enrolls in Affiliate Program |
New Providence, NJ - Press Release - April 5, 2004 - The International Bar Association (IBA), a global organization consisting of more than 16,000 individual members and 190 bar associations around the world, has become the first major organization to enroll in the new Martindale.com Affiliate Program, an initiative that enables organizations around the world to add the Martindale.com Lawyer Locator and Legal Articles search engines to their own Web sites in just minutes.
The program is offered by LexisNexis Martindale-Hubbell, the leading client development company for the legal profession.
"Our goal with this program is to accelerate the speed with which we are able to form new strategic alliances on the Web, and to therefore significantly increase usage of the Martindale.com attorney database and the syndication of legal articles authored by our customers," said Brad Mehl, senior director of business development for New Providence, N.J.-based LexisNexis Martindale-Hubbell.
After filling out a simple online contract, third party affiliates can access the various Martindale-Hubbell search tools and place them on their sites right away. Details regarding the new program are available by clicking an icon on the home page at www.martindale.com.
According to Mehl, in addition to the IBA enrollment, LexisNexis Martindale-Hubbell is aggressively signing Martindale.com affiliate agreements with Web partners all over the world. There are nearly 50 Web sites that have already signed up for the affiliate program worldwide.
About Martindale-Hubbell
Martindale-Hubbell is the leading client development company for the legal profession and is the number-one resource for information about lawyers and law firms worldwide, consulted daily by lawyers, business executives and consumers. With more than 4 million searches per month, this unrivaled network connects lawyers and law firms with their clients and potential clients, facilitates communication between members of the legal profession, and makes available a wide range of biographical information and professional credentials regarding attorneys in private, corporate and government practice. It is powered by a database of more than 1 million lawyers and law firms around the world.
Martindale-Hubbell is also the leading provider of Web sites for lawyers and has recently announced a number of new products and services to facilitate client development initiatives for lawyers and law firms. These client development vehicles include opportunities to publish articles on the Web and in respected industry newsletters, invitations to speak at highly regarded professional conferences, and new products designed to market law firm practice area and industry groups. Martindale-Hubbell is part of the LexisNexis Group, a member of the Reed Elsevier Group plc. For more information, visit www.martindale.com.
About LexisNexis
LexisNexis (www.lexisnexis.com) is a global leader in comprehensive and authoritative legal, news and business information and tailored applications. A member of Reed Elsevier Group plc [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), the company does business in 100 countries with 13,000 employees worldwide. In addition to its flagship Web-based research service, LexisNexis, the company includes some of the world's most respected legal publishers such as Martindale-Hubbell, Matthew Bender, Butterworths, Les Editions du Juris-Classeur, Abeledo-Perrot and Orac.
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