Free Web Marketing Handbook

LexisNexis® Martindale-Hubbell® Makes Available Free Web Marketing Handbook for Law Firms

New Providence, NJ - Press Release - May 19, 2004 - LexisNexis Martindale-Hubbell, the leading client development company for the legal profession, today announced the availability of a free handbook designed to help small law firms enhance their online marketing efforts.

The new guide, Make the Most of the Web to Expand Your Practice, offers a wide range of practical insights and outlines a number of proven strategies that can help lawyers and law firms acquire new clients from the Internet. The handbook can be downloaded for free at www2.lawyers.com/pdc/handbook2.

"At Martindale-Hubbell, we have more than 135 years of experience in connecting lawyers with clients and we have built an unsurpassed track record of helping law firms promote their practices in a way that generates results," said Joseph Douress, vice president of business development and marketing at New Providence, N.J.-based LexisNexis Martindale-Hubbell. "Within the past few years, we've combined that experience with

Media Contacts: Daryn Teague for Teague Communications (661) 297-5292 dteague@teaguecommunications.com

emerging technologies and have designed more than 30,000 Web sites for lawyers and law firms that are successfully using the Web to attract and qualify potential clients. In this free client development handbook, we've shared some 'best practices' that will help law firms establish a very powerful marketing presence on the Internet."

According to Douress, the guide contains helpful information such as the following:

• A convenient Web site checklist for helping law firms organize their Web marketing efforts;
• Ideas for attracting new clients by enhancing the content of a law firm Web site;
• Suggestions for "branding" a Web site;
• Five simple tips for marketing a site;
• Hints regarding how to improve a law firm Web site's ranking in search engine results; and
• Case studies for how to professionally promote a law practice on the Web, how to locate more qualified prospects using the Web and how to use a firm's Web site to enhance peer credibility and increase quality business referrals.

"This handbook is another example of how our company's new products and services deliver practical, proven solutions for helping our customers be more successful in getting and keeping clients," said Douress.

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About Martindale-Hubbell
LexisNexis Martindale-Hubbell is the leading client development company for the legal profession and is the number-one resource for information about lawyers and law firms worldwide, consulted daily by lawyers, business executives and consumers. With more than 4 million searches per month, this unrivaled network connects lawyers and law firms with their clients and potential clients, facilitates communication between members of the legal profession, and makes available a wide range of biographical information and professional credentials regarding attorneys in private, corporate and government practice. It is powered by a database of more than 1 million lawyers and law firms around the world.

Martindale-Hubbell is also the leading provider of Web sites for lawyers and has recently announced a number of new products and services to facilitate client development initiatives for lawyers and law firms. These client development vehicles include opportunities to publish articles on the Web and in respected industry newsletters, invitations to speak at highly regarded professional conferences, and new products designed to market law firm practice area and industry groups. Martindale-Hubbell is part of the LexisNexis Group, a member of the Reed Elsevier Group plc. For more information, visit www.martindale.com.

About LexisNexis
LexisNexis (www.lexisnexis.com) is a global leader in comprehensive and authoritative legal, news and business information and tailored applications. A member of Reed Elsevier Group plc [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), the company does business in 100 countries with 13,000 employees worldwide. In addition to its flagship Web-based research service, LexisNexis, the company includes some of the world's most respected legal publishers such as Martindale-Hubbell, Matthew Bender, Butterworths, Les Editions du Juris-Classeur, Abeledo-Perrot and Orac.