Free Marketing Toolkit for Small Law Firms

New Providence, N.J. - Press Release - September 20, 2005 - LexisNexis Martindale-Hubbell, the leading client development company for the legal profession, is making available a free "Marketing Toolkit" for small law firms, including a customizable strategic marketing plan that can be easily downloaded and used to direct the firm's business development efforts.

The centerpiece of the new toolkit is a 20-page guide that is written in simple-to-understand language and includes a variety of illustrations to walk legal professionals through the fundamentals of creating a small law firm plan for business growth. The guide is divided into eight major sections and features practical marketing counsel, such as the following:

• A marketing checklist to get the firm's planning efforts underway
• A six-step method for creating a marketing plan
• Guidelines to help establish an appropriate law firm marketing budget
• Advice on how to use the Internet to anchor the firm's marketing efforts and
• Tracking results closely in order to identify the most effective marketing strategies

In addition to the free guide, law firms can download a customizable strategic marketing plan that can be easily tailored for their unique needs by simply filling in various specifics that apply to their firm (e.g., revenues, current marketing expenditures, number of new client leads, etc.). This document, which comes in a convenient Microsoft Word format, is a simple "shell" that is designed to support any small law firm's business growth by providing additional discipline and structure to their marketing efforts.

The marketing toolkit and customizable strategic marketing plan can be downloaded now at www.lawyers.com/pdc/tips/.

"Martindale-Hubbell is focused on helping law firms put the power of marketing to use by working with them to connect with prospective clients through a variety of media," said Ann Fullenkamp, senior vice president for the small law firm market at LexisNexis. "This free marketing toolkit provides some terrific resources for law firms in a simple and easy-to-implement package. Moreover, the customizable marketing plan will empower firms with a structured outline to formalize their plans for growth, including the establishment of clear objectives, allocation of resources, specific tactical plans, and necessary tracking mechanisms to evaluate and recalibrate their strategies."

About LexisNexis

LexisNexis® (http://www.lexisnexis.com) is a leader in comprehensive and authoritative legal, news and business information and tailored applications. A member of Reed Elsevier Group plc [NYSE: ENL; NYSE: RUK] (www.reed-elsevier.com), the company does business in 100 countries with 13,000 employees worldwide. In addition to its flagship Web-based Lexis® and Nexis® research services, the company includes some of the world's most respected legal publishers such as Martindale-Hubbell, Matthew Bender, Butterworths, JurisClasseur, Abeledo-Perrot and Orac.

LexisNexis Martindale-Hubbell (www.martindale.com) is the leading client development company for the legal profession, partnering with its law firm customers to meet their practice development goals. The company offers opportunities to speak at industry conferences, publish legal articles and showcase expertise through a wide range of online products. The Martindale-Hubbell database of more than 1 million lawyers and law firms, accessible at www.martindale.com and www.lawyers.com, is the number-one lawyer directory on the Internet (as measured by Nielsen//NetRatings). The company provides lawyers, business executives and consumers with detailed information to help them identify, evaluate and select legal counsel.